EDUCATION CENTER
As an internationally recognized expert who, at just 22 years old, invented a new diamond cut while creating the world's largest diamond distribution market with iconic brands, I've decided to share with you every bit of my knowledge and experience so that you can be fully informed when buying diamond jewelry.
The jewelry industry is paved with ancient and secretive traditions that craftsmen and tradesmen still perpetuate today.
But transparency and audacity to reveal the truth are for me the key values necessary to address today and tomorrow's challenges and lie at the very foundation of what Lotando is.
Welcome to the wonderful world of jewelry!
Diamondly Yours, Guillaume ERRERA
Jewelry Education
From diamonds to jewelry to today's high-tech innovations, no subject is left under the carpet.
Fill up your grey matter
Become an Expert
In this series, we teach you everything you need to know about diamond jewelry in short episodes.
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Jewelry Fact-Check
The global jewelry industry has been perpetuating lies for decades.
We debunk them all