Manufacture of Ethical Luxury

Lotando is more than just a brand.

It’s a way to celebrate the beauty of diamonds and jewelry without compromising on quality, ethics or sustainability.

It’s a way to access luxury and glamour without breaking the bank.

It’s a way to join a community of like-minded people who share your values and your vision.

Ethical Luxury      The Lotando Diamonds      Stylish Diversity      Utmost Quality      White Glove Service      Our Founder

Ethical Luxury


Surrender to the seductive charm of our lab-crafted diamond adornments.

Each masterpiece is a tantalizing fusion of chic and eco-friendly luxury,
allowing you to bask in lavishness without a trace of guilt.

With Lotando, you're not merely donning an accessory,
you're not just making a style statement,
you’re enveloping yourself in timeless elegance.

The Lotando Diamonds


Lotando, a name synonymous with expertise in diamonds.

We embraced the high-tech innovation of lab-grown gems
to create jewelry that is truly a work of art.
Our diamonds are a testament to human ingenuity and respect for nature.

Enjoy the luxury of diamonds without compromise:
You are not just wearing a piece of jewelry, you are wearing a piece of the future.

Stylish Diversity


Dive into the diverse universe of Lotando’s collections,
where each piece is a unique expression of style.

From timeless classics to contemporary chic,
our wide variety of styles caters to every taste.

With Lotando, you’re not just choosing a piece of jewelry,
you’re choosing a reflection of your individuality.

Utmost Quality


Each diamond and piece of jewelry is a testament to unparalleled quality.

We are committed to using only the finest components.

Every piece that leaves our hands is nothing short of perfection so that when you choose Lotando,
you’re choosing the epitome of luxury.

White Glove Service


Experience the epitome of luxury with Lotando’s white glove service.

We offer complimentary worldwide delivery, all-inclusive of taxes, and a flexible 14-day return policy.
Our free engraving service adds a personal touch to your chosen piece, while our dedicated team
provides personalized attention and advice, ensuring a seamless and memorable journey with us, now and into the future.

Our Founder and CEO

Guillaume ERRERA founder of Lotando

Guillaume ERRERA

Guillaume is an international expert with over 25 years in the diamond, pearl and jewelry industry.

He has disrupted, not once, not twice, but three times, the global industry, bringing in hundreds of millions of revenue.

His vision and entrepreneurial spirit have pushed him to create Lotando so that you can access the most exquisite collections of lab-grown diamond jewelry from the best manufactures in the world.

Prior to Lotando, Guillaume served as Director of France of the world's leading diamond manufacturer, setting up the largest distribution markets ever with the Richemont and LVMH groups.
During that time, he invented for Cartier, a new cut of diamond, one of the most brilliant that ever existed.

Guillaume also served as General Manager of one of the leading Australian brands of South-Sea pearls jewelry.

He has also advised for years the most iconic brands, diamond manufacturers, pearl producers and jewelry designers, which gave him a unique and global vision of the industry.

He speaks 5 languages fluently, including Chinese.

When he is not working, he usually can be found free-diving around 40 meters below the surface of the oceans.